Cabernet for a New Generation of Wine Drinkers

Category: Drink

As a company focused on the emerging demographic, it has been Winc’s quest to create cabernet for the new generation, at a next generation price point. With Millenial and Gen X wine drinkers quickly topping baby boomers in wine consumption, producers like Winc are encouraged to look to lesser known regions like Santa Barbara County, where it’s possible to create high-quality and age-worthy Cabernet Sauvignon that won’t break the bank.

Napa has long been perceived as the best place varietals including Cabernet and Sauvignon Blanc, but Santa Barbara County has proven that its an area with incredible winemaking potential. As a result of its transverse mountain ranges, Santa Barbara County has many micro-climates, which support a wide range of diverse grape varieties. This region also produces wines of the same caliber as those that from Sonoma or Napa, but at an accessible price point that can be enjoyed by all. Enter: Winc’s Diviner Cabernet Sauvignon.

With Diviner, Winc is envisioning a future for wine in Santa Barbara County, and for our company - seeking out and utilizing the fruit that we believe will define this region in the future. Our Diviner Cabernet is a single-varietal Cabernet Sauvignon that’s both generous and balanced with tasting notes of blackberry, oak and rosemary.

Move over Napa, Santa Barbara County is here to stay.